Making a proper design, layout as well as coding of a given website by working on the graphical and technical components of the website is the major role of web designers also known as web developers. During web design, the designers use programming codes either by adopting them from related existing software and other graphic packages or writing from the scratch so that they can meet the requirements of the business or organization. Testing of the website should also be done by the web designers to check for any technical problems before it can be uploaded to a given server as well as registered with various search engines. During web design, it is important for the designers to understand the purpose of the website, type of contents needed for the website, functionalities that the website will handle as well as the colours, layout and the styles of the website.
To ensure the maximum potential of search engine optimization is achieved, web design has to ensure that the website is well designed. Enhancement of the visibility of a website in the given search engine to increase traffic to the site which is likely to be converted to clients is the main aim of SEO. Web designers need to on the design, coding and optimize the web pages in a language that is acceptable by the search engines to enhance SEO. Navigation through the website should also be enhanced by web designers so that the traffic driven there can be able to obtain the necessary information that they require with ease. It is during the design of a website that suitable keywords to enhance easy search for a website can be incepted which will enhance SEO services since it depends on the keywords to enhance website visibility. Plug-ins that are added during web design can also be very helpful in assisting SEO to deliver what was promised to the users in the various search engines.
SEO experts need to work hand in hand with web designers to ensure that the objectives of the website have been achieved for the benefit of the business or organization. It is through the SEO that the online presence of a website is maintained as well as ensuring that the site attracts traffic and converts them into clients consistently. There are various specialization in search engine marketing that SEO experts need to know of such as SEO which covers local searches, on-page searches, analytics, content and keyword development among others, social media marketing as well as pay-per-click advertising. There are additional fields that are essential for the SEO experts such as creation of a website and modification, content writing and its alignment well as earning links. The three levels of SEO should be well understood by the SEO experts which include technical, on-page optimization as well as off-page optimization.